Adya Digital Consulting
〰️ Name Development
〰️ Brand Identity
〰️ Squarespace Website
〰️ Business Cards
〰️ Thank You Cards
Adya Consulting offers digital consulting and education for women-led businesses navigating their brand's digital presence.
I guided this project through a complete rebrand, beginning with name development that honoured founder Rajveer's Indian heritage. The name 'Adya', meaning 'Goddess of Power', reflects the company's mission to empower women in business.
Paired with a tagline focused on digital media rather than social media alone, the rebrand aligned the company name with the full scope of Rajveer's services and created a stronger foundation for growth.
Starting with a mood board to set the tone for the project, we identified that a slick but feminine professionalism was needed. Typography would bring the feminism to life, while also offering opportunities to balance the otherwise minimalistic brand.
As we moved into core design, the burgundy and terracotta palette added richness and when paired with crisp black or white, creates a modern, approachable personality.
