Abode Vancouver
〰️ Brand Identity
〰️ Instagram Templates
〰️ Website Design
Abode Vancouver is a design-focused team with an editorial approach to property marketing. Their unified vision for Abode reimagines how real estate can look and feel: stylish, elevated, and refreshingly original.
Working with co-founders Katie and Tita to create a bold, editorial-inspired brand that features layered images, large margins around the text, and offset content to draw the eye in. While the logos themselves are minimalist, they are decorative in use, and a large set of sub-logos act as brand elements that can be used cut-off in designs or placed in the corner in orange.
The website design was created by us and built by Realty Ninja in order to work with the MLS system. It has all the hallmarks of the brand, as well as bold colour overlays, big videos, and a focus on Abode’s unique approach to realty marketing.
This mood board was 1 of 3 presented to show the range of styles that could work for Abode’s target market. In this style the focus was on creative and stylish middle-aged women with a flair for sumptuous fabrics and mid-century inspired colours.
